Tabriz
Ready
The court city. Carpets drawn on paper before they were woven, in the composition of a book cover — medallion, corners, border.
See Tabriz →
House of Abrash
Worn closest. Seen least.
March 2027
A Persian carpet is the most public art there is.
We put it where no one will see it.
Persian carpet patterns, on the last thing anyone sees.
It is laid on a floor and walked across. It is hung on a wall to be looked at. It is made to be seen by everyone, and it has been for six hundred years.
Three cities. Three ways of making the same thing.
Nain
In production
The town that wove cloaks until that trade died in the 1920s. Its carpets came after. Cobalt on ivory, drawn light.
See Nain →Shiraz
In production
The Qashqa'i of Fars wove while moving, on horizontal looms. No paper, no cartoon. The forms come out angular; the grid is the grammar.
See Shiraz →Be first when we open.
We are making a limited first run, shipping for Nowruz in March 2027. Everyone on this list is offered it before anyone else, at the founding price.
One email when it opens.
Abrash
Abrash is the horizontal shift in colour across a handwoven carpet, where one dye lot ended and the next began. It cannot be planned and it cannot be repeated.
It is the flaw that proves the hand.
Latest
Nain
Boxer briefs printed with the Nain carpet pattern, and the town that wove winter cloaks until the trade died in the 1920s. Shipping March 2027.
· 4 min read
Shiraz
Boxer briefs printed with the Shiraz carpet pattern, and the Qashqa'i weavers of Fars who worked on a loom that travelled. Shipping March 2027.
· 4 min read
Tabriz
Boxer briefs printed with the Tabriz carpet pattern, and the story of the Safavid city that composed its carpets like book covers. Shipping March 2027.
· 5 min read